Selligent Marketing Cloud is a marketing automation platform enabling B2C brands to engage consumers across an omnitude of
channels based on a unified profile. It helps identify relevant contacts and send them highly personalized
messages, increasing their engagement with your brand. Selligent has offices worldwide and has recently
introduced a completely overhauled cloud-based version in their product line-up. One of the most distinctive
qualities of the platform is the very open and flexible SQL database allowing advanced data modelling
within the tool.
Selligent is a good solution for medium to large companies with a customer-first mentality wishing to engage their contacts
on a personal level. Initial set-up can be done in a few weeks. Building advanced programs can best be
CSS, webservices,…), the platform excels in its possibilities of creating the flows that facilitate your
customer journey(s). Offering a user-friendly interface for the daily tasks of marketeers, more technical
oriented users will find many possibilities in the platform to develop very advanced programs. Selligent
scales easily, tens of millions of contacts in the database is no obstacle for relevant and personal
communication. The new recommendation engine (built using AI algorithms) helps you connect the right
offer to the right person. Altogether, the strengths of Selligent Marketing Cloud make for a future-proof
Connectors for popular CMS systems
User-friendly drag & drop interface
Relational database model
Real time reporting and monitoring
A/B and multivariate testing
Product recommendation engine
Advanced Universal Profile
Selligent has customers in all branches of industry: retail, media, publishing, travel, transport, finance,… Most users are
B2C oriented, but some also use it purely for B2B related communication. Customers include Fun, Cassis/Paprika,
SD Worx, Kluwer, Delhaize, Opel, Sanoma, Mercedes, ING, Zalando, Coolblue, Nestlé, ING, Kinepolis, Manpower
and Intercontinental Hotel Group.
Pricing is based on the number of modules you activate and the number of contacts in your database. There is a set-up fee
to start using Selligent. There is no charge to send out communications (with the exception of SMS).
For the right customer, Selligent can be a very flexible and powerful tool, easy to integrate with all applications in your
company. Best of breed when you want to connect with customers in multiple languages across different
channels. When implementing, we suggest starting with a few key processes to obtain a quick return on
investment, to subsequentially branch out through building advanced interaction flows. Of all the more
advanced tools, Selligent can have the best value for money when implemented and supported properly.