Mailchimp is one of the most popular e-mail platforms, originally used for mail-blasting but has meanwhile introduced out-of-the-box
marketing automation functions. Focusing on smaller e-commerce businesses, the platform is browser-based.
Mailchimp is lowly-priced for smaller databases, licence fees are based on the number of contacts in
the database. Note that there is a free version available, only suited for the very smallest of companies.
A large support community is active and integration with other solutions is made easy by ready-made connectors.
Mailchimp is a great place to start if your company is new to e-mail marketing or in need of some out-of-the-box marketing
automation. Used by millions around the world, finding support in the community is not difficult. The
browser-based platform uses a lot of step-by-step wizards for uploading data, creating e-mail templates
and sending out communication. The Mailchimp Pro version adds merge fields, transactional e-mails, advanced
segmentation and multivariate testing to the mix.
Basic marketing automation
Ready built integrations
Drag & drop template building
Basic multilingual capabilities
A/B and multivariate testing
With over 16 million customers worldwide, Mailchimp’s customer base covers about every kind of business you can think of.
High profile customers include Wired Magazine, Shopify and The New York Times.
Starting with the free version of Mailchimp (for up to 2.000 contacts and 12.000 e-mails/month), the price rises based on
the number of contacts. For companies with over 5 million contacts, the licence fee rises to 20.000 €/month
allowing an average of 2.5 e-mails per contact per week.
Mailchimp is a great gateway to start and learn the basics of e-mail marketing with the support of an entire community.