Having developed a cutting-edge AI-solution with Watson, IBM is incorporating it in its complete portfolio, including Watson
Marketing. IBM has always been strong in analytics and now Watson Marketing also includes AI, delivering
a personalised experience across various channels, fuelled by advanced customer insights.
For IBM, investing in AI is key, that is no secret. Marketeers wanting to take personalisation to the next level can deploy
the enormous computing power of Watson to achieve a level of intelligence in their communications deemed
impossible just a few years ago. Today, marketing automation tools focus on channelling existing information.
With Watson, IBM will be able to actually understand context to ‘create’ appropriate responses. Implications
of this (r)evolution are immense when achieved in future versions of IBM Watson Marketing.
Today, Watson Marketing delivers a great set of advanced analytics tools combined with a solid engagement platform. Lead
scoring models are pre-built and easy to set up. IBM Watson Marketing is a good solution for businesses
that focus on customer lifecycle marketing, from lead generation to loyalty and churn reduction. IBM
Watson Marketing is less flexible than other tools, but makes up for this by being easier to implement.
Natural language analyser
Product recommendation engine
Lead management & scoring
Campaign automation designer
IBM Watson Campaign Automation
IBM Universal Behaviour Exchange
IBM Watson Marketing Insights
IBM Journey Designer
Big names in the industry use the power of IBM Watson Marketing to reach large contact audiences. Brands using the platform
include big names like Ticketmaster, Western Union, ING and Zalando but also smaller, local businesses
benefit from the functionalities of the tool.
The many solutions and versions IBM Watson Marketing provides make it hard to put a price tag on the platform.