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Hubspot is an inbound marketing platform with an integrated free CRM platform. Focus of the platform is on distribution of content and converting leads to prospects to be transferred to the sales department. Hubspot is a very popular platform with small businesses and agencies. Needed assistance can be found in an active community. Hubspot integrates nicely with hundreds of other platforms and with the very intuitive interface, no technical skills are required.

For whom

Businesses with a continuous focus on new leads acquisition based on content marketing, who want to take their first steps into marketing automation should take a closer look at Hubspot. Hubspot’s new ‘Service Hub’ also helps companies manage their customer service and customer experience. If engagement, loyalty and churn reduction is your focus however, better tools can be found.

Key Features

  • Cloud based
  • Browser based
  • CRM module
  • 360° customer view
  • E-mail template system
  • Large community
  • E-mail tracking
  • Ticketing system
  • Blogs and landing pages
  • Salesforce integration
  • Social publishing
  • API
  • Custom reports


  • Hubspot CRM
  • Marketing Hub
  • Sales Hub
  • Service Hub


Hubspot almost has 45.000 customers, many in B2B, some B2C and e-commerce. Hubspot has datacenters in Europe but the main datacenters are still located in the US. Customers include Casio, TUI, Shopify, Suzuki and Randstad.


CRM is always free. The other modules have free versions, but for professional use expect to be charged between 720 € to 2200 € a month as a start. Extras are charged for more advanced features, extra database contacts and premium support, so costs can increase rapidly.


Very intuitive inbound marketing tool for companies taking their first steps into marketing automation.