Adobe Marketing Cloud is a unified platform that helps brands interact with the ultra-connected customer of today. Several tools all work together nicely to help brands reach out to their customers across different channels. Delivering an automated, consistent and personalised message at the right moment becomes very much a reality. The tools include a web-based campaign tool, an audience manager, a targeting tool and an analytics tool, many of whom are linked to other solutions from Adobe like Creative Cloud and Document Cloud.
Adobe recently purchased the e-commerce solution Magento and integrates A.I. in all offerings making Adobe one of the most complete and performant solutions on the market. So, it should come as no surprise that Adobe was named a Leader in the 2018 Gartner Magic Quadrant for Digital Experience Platforms.
Adobe is a great solution for companies that want a unified 360° view of their customer across all channels. Many Adobe solutions share the same audience and data can be easily shared between tools. Adobe is also great for companies who want a one-stop solution for all things digital as Adobe covers everything from content creation, advertising, web design, e -commerce, analytics, document management, e-mail marketing and campaigning. All these tools share a common interface and are injected with A.I. to allow brands to work faster and smarter. Additionally, Adobe has a great learning platform and a very active community compared to other solutions out there.
The omnichannel solution is highly scalable and can handle millions of contacts with ease so it’s a great fit for multinational companies who want to control all content and communication from one central system. The system can easily be extended using external databases or API’s or your own scripts. This means you’re not limited to the build in features of the software making this continuously developed solution future proof.
User-friendly drag & drop interface
Real time reporting and monitoring
Campaign - Classic (Local client based) and Standard (browser based)
Adobe (NASDAQ: ADBE) was founded in California in 1982 and operates worldwide. The solutions it offers are used in a variety of industries such as financial services, retail, tech, media, travel, automotive and telecommunication. Customers include well-known brands like Samsung, Disney, Adidas, Virgin, Sky, Nestle, Nissan and Coca-Cola.
Companies who already invested in Adobe solutions will feel right at home adding the marketing cloud solution to their arsenal. With every update, the tools integrate more closely and become smarter thanks to A.I. Although the marketing automation platform of Adobe is a fairly recent addition to its product family, it is quickly becoming one of the top solutions out there for (large) companies seeking to combine user friendly software with powerful functionality, delivered by an industry leading solution provider.