Adequate and performant marketing automation requires a lot of content. This content needs to be accessible, manageable and ready for all channels. Moreover, the content should be consistent over all channels.
That is why a universal, Smart Content Management platform is essential for brands to enable multi-channel, multi-language, personalised communication. The same content is published on a lot of channels but managed from one platform.
Digital Asset Management (DAM)
Digital assets are: photography, logos, illustrations, animations, audio-visual media, presentations, spreadsheets, word documents, electronic mails, and a multitude of other digital formats and their respective metadata. If you only have a limited amount, they can be stored on a file server, but when their number becomes too extensive, you are in need of a Digital Asset Management system.
Product Information Management (PIM)
Product information management (PIM) means managing the information required to market and sell products through distribution channels. A central set of product data can be used to feed information to media such as websites, print catalogues, ERP systems and electronic data feeds to trading partners. PIM systems support multiple geographic locations, multi-lingual data and maintenance and modification of product information within a centralized catalogue. PIM represents a solution for centralised, media-independent data maintenance, as well as efficient data collection, management, refinement and output.
You have built a state-of-the-art branding identity guide that defines the fonts to be used, the canvas for ads, your logo in different sizes and directions, etc. Now you do not want every graphic designer in your company to make his own version, censhare can manage that for you.
Web Content Management
All the content from your websites managed and stored in one place! When you have a new logo, change it in one place and all your sites will be adapted automatically, in every language and every country. The same goes for text and pictures. This is considerably time-saving but also results in a worldwide consistency.
Omnichannel Content Management
Content is often created in content silos, resulting in lots of duplicated content creation. Make your content available to all your teams and streamline it with Omnichannel Content Management.
Marketing Resource Management (MRM)
Manage your entire marketing planning with all campaigns and tactics and integrate tasks and implementation processes.
- Administrate marketing plans
- Control and manage campaigns, tactics, briefs and tasks