Accent Jobs chooses Selligent Marketing Cloud with DMI as partner

House of HR (Accent Jobs) wants to bring marketing to the next level. After a long evaluation, Selligent Marketing Cloud was chosen as their omni-channel marketing automation platform. DMI was selected as implementation partner because of their extended and advanced knowledge of Selligent Marketing Cloud as well as their experience with companies as Manpower and SD Worx.

Joz Van Acker -

House of HR (Accent Jobs) wants to bring marketing to the next level. After a long evaluation, Selligent Marketing Cloud was chosen as their omni-channel marketing automation platform. DMI was selected as implementation partner because of their extended and advanced knowledge of Selligent Marketing Cloud as well as their experience with companies as Manpower and SD Worx.

Partnership Accent jobs & DMI

Who is House of HR?

House of HR is the multinational group that includes Accent Jobs, a Belgian recruitment expert with an absolute focus on ‘temp to perm’. With a turnover of 500 million €, 250 branches and about 1000 employees, Accent Jobs is one of the leading players on the local recruitment market.

What is Selligent Marketing Cloud?

Selligent Marketing Cloud is a marketing automation platform enabling brands to engage customers across an omnitude of channels based on a unified profile. It helps identify relevant contacts and send them highly personalised messages, increasing their engagement with your brand. One of the most distinctive qualities of the platform is the very open and flexible SQL database allowing advanced data modelling within the tool.

Who is DMI?

Whereas digital agencies provide a wide range of services, DMI prides itself on offering dedicated professional marketing automation services, and only marketing automation services. Our single focus allows us to commit our extensive and specialised expertise towards achieving your success.

Using your tool, we make automation work for you. Believing marketing automation to be more than lead generation, newsletters and birthday mails, we assist you in optimising your investment. Connect to many but engage individuals.

The project

When implementing marketing automation software, it is tempting to aim for a big bang. However, the profound impact of marketing automation on your entire organisation – from IT to purchasing and customer service to sales and marketing – asks for an evolutionary roll-out. That is why we at DMI strongly believe in a lean, step-by-step approach.

 

The initial scope of the project is:

  • Build multi-channel automated communication flows (e-mail, app, facebook, whatsapp,…)
  • Welcome programme: learn more about candidate jobseekers in a step-by-step approach using dialogue marketing and behaviour tracking.
  • Connecting back-office systems with Selligent in order to guarantee the availability of all necessary data for the Accent jobs employees, taking into account different levels of access and GDPR.
  • Enable better targeted and more personalised communication: the right job for the right person through the right channel.
  • A better customer experience for job candidates before placement, while temping and after finding a permanent job position.

Do you want to bring your marketing automation to the next level?

Contact us

Joz Van Acker
Book a meeting with Joz Van Acker
DMI Belgium