Insights

Read our insights on Marketing Automation, based on our continuing exploration of new evolutions and trends in our field of expertise.

Influencer marketing is not all about superstars
Joz Van Acker - 7/12/2018

Which company does not want stars promoting their products? But are stars your best brand ambassadors? They are not necessarily a fan of your brand but are rather paid to promote your brand. There is no denying that, if a famous pop star is wearing your brand of clothing, your sales will explode. But let’s be realistic, this does not come cheap. So, if you are a smaller brand, you cannot afford this.

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DMI invests in Marketing training for their developers
Joz Van Acker - 23/11/2018

To offer you a state-of-the-art service, DMI strongly believes in training & education. Together with 4P square we collaborated to further educate our devs.

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How to feed the marketing automation content cookie monster?
Joz Van Acker - 23/11/2018

Adequate and performant marketing automation requires a lot of content. This content needs to be accessible, manageable and ready for all channels.

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Joz, Sales of DMI

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Joz, Sales of DMI