Insights

Read our insights on Marketing Automation, based on our continuing exploration of new evolutions and trends in our field of expertise.

More to CRM than Sales Automation?
Joz Van Acker - 16/11/2018

CRM is an umbrella term for Sales automation, Marketing automation and Service automation. Too often, CRM is used to only define Sales automation as this was the first expression to be widely used. This insight explains the difference between Sales Automation, Marketing Automation, and Service automation as well as their value and use.

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Scoring models for retail marketing
Joz Van Acker - 16/11/2018

Every marketeer working in retail knows about the RFM model, one of the pillars of marketing in retail. It has been used for many years and is still very relevant in the digital world we live in today and therefor often used in Marketing Automation. We at DMI have added another.

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Partnership Accent jobs & DMI

Accent Jobs chooses Selligent Marketing Cloud with DMI as partner
Joz Van Acker - 12/10/2018

House of HR (Accent Jobs) wants to bring marketing to the next level. After a long evaluation, Selligent Marketing Cloud was chosen as their omni-channel marketing automation platform. DMI was selected as implementation partner because of their extended and advanced knowledge of Selligent Marketing Cloud as well as their experience with companies as Manpower and SD Worx.

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