Selligent Marketing Cloud is a marketing automation platform enabling B2C brands to engage consumers across an omnitude of channels based on a unified profile. It helps identify relevant contacts and send them highly personalized messages, increasing their engagement with your brand. Selligent has offices worldwide and has recently introduced a completely overhauled cloud-based version in their product line-up. One of the most distinctive qualities of the platform is the very open and flexible SQL database allowing advanced data modelling within the tool.
Connectors for popular CMS systems
User-friendly drag & drop interface
Relational database model
Real time reporting and monitoring
A/B and multivariate testing
Product recommendation engine
Advanced Universal Profile
Selligent has customers in all branches of industry: retail, media, publishing, travel, transport, finance,… Most users are B2C oriented, but some also use it purely for B2B related communication. Customers include Fun, Cassis/Paprika, SD Worx, Kluwer, Delhaize, Opel, Sanoma, Mercedes, ING, Zalando, Coolblue, Nestlé, ING, Kinepolis, Manpower and Intercontinental Hotel Group.
Pricing is based on the number of modules you activate and the number of contacts in your database. There is a set-up fee to start using Selligent. There is no charge to send out communications (with the exception of SMS).
For the right customer, Selligent can be a very flexible and powerful tool, easy to integrate with all applications in your company. Best of breed when you want to connect with customers in multiple languages across different channels. When implementing, we suggest starting with a few key processes to obtain a quick return on investment, to subsequentially branch out through building advanced interaction flows. Of all the more advanced tools, Selligent can have the best value for money when implemented and supported properly.
Selligent Partner DMI
DMI Belgium is the biggest Selligent partner with nearly 20 certified developers. Our large team of trained experts is ready to fulfill all your campaigning, query and integration needs.