Training the Stepstone Team

Discover how we trained the Stepstone team and enhanced the productivity of their marketing department with our Selligent training!

Joz Van Acker -

Stepstone Logo

Stepstone enables their customers to find the best possible matches for their recruitment needs. In doing so, their aim is to help organisations achieve better talent success than any other job marketplace, in the areas where they operate.

They’ll achieve this using their privileged insight and their values providing their customers with a unique, tailored and scalable combination of the right talent, tools and processes.

BUSINESS GOALS

Marketeer goals

  • Marketeers should know how to send out an e-mail with Express
  • Marketeers should know how to use Selligent Reporting in order to follow up their campaigns
  • Marketeers should know how to create and edit basic campaigns (Decisions, Split, A/B testing …)
  • Marketeers should be able to create basic segments and use them in their campaigns
  • Marketeers should be able to setup different campaign types (single shot, data-driven, scheduled …)
  • Marketeers should be able to use an action list combined with the scope, action container and lookup container

Developer goals

  • Developers should be able to do everything of the marketeer goals
  • Developers should have a profound understanding of data-modeling in Selligent
  • Developers should be able to create Express templates

THE CHALLENGE

Because Selligent does not provide custom training, and the StepStone inhouse trainer switched departments, StepStone was in need of new training possibilities. They decided to partner up with DMI to teach Selligent.

In order to provide the training, we quickly ran into a couple of challenges that we had to overcome:

  • StepStone is an international company, meaning that the training should also be provided for the other countries and branches.
  • StepStone has multiple profiles in need to learn Selligent: Marketeers, Developers, Others.

And even in those profiles, there are several subprofiles to be found (people without any knowledge, people who have some Selligent knowledge, people who know other Marketing Automation tools, programmers, designers …)

  • The education has to be as specific as possible, tailored to the needs of each group or individual
  • The training has to be practical, with directly applicable knowledge and skills

THE APPROACH & SOLUTION

PHASE 1: Getting to know the company

Before even discussing the training, the DMI trainer had to know the company, its structure and how it works with Selligent. Because StepStone and DMI already had a partnership in which DMI consultants supported the StepStone DEV team, this phase was an easy one.

PHASE 2: Planning the training

In this phase StepStone and DMI sat together to determine the different profiles that needed training. Based on those profiles, we created several learning groups (Developers, Basic, Intermediate, Advanced). For each of those group we’ve determined the learning learning goals and required skills after completion of the training.

Once the goals were determined, DMI started to create the trainings. For each part of the training, feedback was asked. This way, the training really could be tailored to each group.

Once DMI prepared the trainings, the infrastructure was set up. Because of the Selligent installation here at StepStone, we asked to provide the training at the StepStone offices. The trainer was provided with a laptop and the correct access was provided to both the trainer and the participants.

PHASE 3: Training & Evaluation

As mentioned before, the training took place in the StepStone offices. Participants had the option to sit in the same room as the trainer, or follow along through the Skype session (and thus solving the international challenge).

For each (marketeer) group, one day of training was provided. The developers had multiple days of training. After each training, Stepstone provided feedback, so we could adjust the training where necessary for the next session or group. The marketeers also had the option to go from one training to the next, as DMI arranged each training as both an individual module and as part of a learning path.

THE RESULTS

Number of participants:

  • Basic Training: 22
  • Intermediate Training: 14 (of which 6 coming from the basic training)
  • Advanced Training:¬†4
  • Developer Training: 3
  • Individual Training: 2

Contact us

Joz Van Acker
Book a meeting with Joz Van Acker
DMI Belgium