Influencer marketing is not all about superstars
Joz Van Acker - December 7, 2018

Which company does not want stars promoting their products? But are stars your best brand ambassadors? They are not necessarily a fan of your brand but are rather paid to promote your brand. There is no denying that, if a famous pop star is wearing your brand of clothing, your sales will explode. But let’s be realistic, this does not come cheap. So, if you are a smaller brand, you cannot afford this.

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DMI invests in Marketing training for their developers
Joz Van Acker - November 23, 2018

To offer you a state-of-the-art service, DMI strongly believes in training & education. Together with 4P square we collaborated to further educate our devs.

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How to feed the marketing automation content cookie monster?
Joz Van Acker - November 23, 2018

Adequate and performant marketing automation requires a lot of content. This content needs to be accessible, manageable and ready for all channels.

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More to CRM than Sales Automation?
Joz Van Acker - November 16, 2018

CRM is an umbrella term for Sales automation, Marketing automation and Service automation. Too often, CRM is used to only define Sales automation as this was the first expression to be widely used. This insight explains the difference between Sales Automation, Marketing Automation, and Service automation as well as their value and use.

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Scoring models for retail marketing
Joz Van Acker - November 16, 2018

Every marketeer working in retail knows about the RFM model, one of the pillars of marketing in retail. It has been used for many years and is still very relevant in the digital world we live in today and therefor often used in Marketing Automation. We at DMI have added another.

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Accent Jobs chooses Selligent Marketing Cloud with DMI as partner
Joz Van Acker - October 12, 2018

House of HR (Accent Jobs) wants to bring marketing to the next level. After a long evaluation, Selligent Marketing Cloud was chosen as their omni-channel marketing automation platform. DMI was selected as implementation partner because of their extended and advanced knowledge of Selligent Marketing Cloud as well as their experience with companies as Manpower and SD Worx.

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Partnership Accent jobs & DMI
A man with an exploding brain

The role of Marketing Automation in digital marketing
Joz Van Acker - October 5, 2018

Discover what the role of Marketing Automation is in the age of digital marketing. It's role is broad and daunting but DMI will break it down for you!

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Are you still building customer journeys?
Joz Van Acker - October 5, 2018

Marketing Automation is no longer about squeezing customers into customers journeys. Today, it is the consumer who is in the driver’s seat: he is on his individual customer journey and you as a marketeer should aim to build a maximum of touchpoints with the consumer on this journey.

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A journey explorer

The difference between E-mail marketing & Marketing Automation explained
Joz Van Acker - September 24, 2018

The brief answer: e-mail marketing is a part of marketing automation. Marketing automation tools can do everything e-mail marketing tools can do but have extra features. Marketing automation practices are quite different from e-mail marketing practices though.

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Are buyer personas old school?
Joz Van Acker - September 24, 2018

Buyer personas are profiles based on analytics of common behaviour, thinking, interactions, paths and characteristics of your customers. They are not a representation of your target group or ideal customer!

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